Citgo has recently come out with these new ads that remind their audience that Citgo “Local. Loyal. The way it should be.”
I’ve seen these ads smattering the skyline of New England highways for the past few months, and it always chagrins me that the picture of the employee in front of the palm trees cannot have been taken in (or anywhere around) New York City. What actually enrages me is that these ads a consciously highjacking a recent (environmentally, socially, relationally) beneficial consumer preference for local products. They’re making a mockery of a healthy attempt at reformation within our consumer culture.
But that’s just my instinctual response. If you want a full-fledged analysis of this advertising campaign from a economics and design professional, click here.